TRY OUT OFFER BRAND FREE!
Stop Settling for "Meh" Visuals that Undermine Your Offer
Create a head-turning offer brand identity that captures eyeballs & cash.
AS SEEN ON
If you’re like most course creators or coaches...
you’ve poured your heart and expertise into designing an amazing suite of digital products and offers… only to watch them fall flat because it looks and feels like every other cookie-cutter offer out there.
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You watch your conversion rates suffer because potential buyers don’t “get” your price point
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You feel frustrated seeing other, less experienced entrepreneurs stand out with “cool” branding
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You catch yourself randomly picking fonts and colors that "look cute" but have zero strategic thought behind them
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You’re left wondering why your sales page doesn’t pop… or why the big vision you have for your offer isn’t translating to the design
Not to be the bearer of bad news, but the problem is actually worse than you think.
AI coming-in-hot means that content and information
are becoming a commodity.
The competitive edge we used to have tucked away in our frameworks and steps and templates?
It’s evaporating.
Deep down, you suspect that having a strategically branded & memorable offer is the missing ingredient that could turn your “just okay” results into OMG, did we just 5X our revenue? territory.
“But how does one do this?”
Your offer needs its own brand identity.
This isn’t just about picking pretty colors and slapping a random name on a logo. It’s about crafting a visual identity that makes prospects say:
When you intentionally design your offer’s brand, you help people see (and feel) the value of what you’re selling, right from the start.
Every choice you make, from the name to the fonts to the color palette, tells a story about who you serve, why your offer matters, and why it’s worth every penny you’re charging.
Because here’s the truth:
Your brand identity must prove your positioning, price, and promise.
Forget slapping random colors on a logo and calling it “done.”
Your brand identity needs to sell people on three essential points before they ever see your offer’s price tag:
POSITIONING
Where does your offer stand in the market? Are you the premium choice, the accessible alternative, or the specialist serving a niche audience? Your visuals should make that instantly clear, so your ideal client can say,
“Yes, this is exactly what I’m looking for,”
“Yes, this is exactly what I’m looking for,”
Price
If you want to charge top dollar, your brand needs to look like it’s worth top dollar. From sleek logos to sophisticated color palettes, every element should silently communicate: This is a premium experience. When done right, your audience sees your price and feels,
“Makes sense, I’d expect to pay that much for this.”
Promise
A brand is more than eye candy. It should hint at the transformation you deliver. Does your design vibe shout cutting-edge tech, luxury retreat, or down-to-earth coaching? Make sure your visuals say,
“We’ve got the solution to your problem… right here, right now.”
When your offer brand identity nails all three Ps—Positioning, Price, and Promise— you create an identity that connects with your ideal audience on a visceral level.
They see you’re worth it. They believe you’re the best solution. And they click “buy” with confidence.
That’s the power of a strategically crafted offer brand.
Being memorable has become your single greatest competitive edge.
In a marketplace where artificial intelligence can churn out lookalike designs and copy by the second, being memorable has become your single greatest competitive edge. Your brand identity is the moat that keeps your audience engaged and fiercely loyal, no matter how loud the competition gets.
Attachment Drives Sales – People buy from brands they trust and remember. A
stand-out identity forms that emotional bond long before the purchase button is clicked.
Differentiation Is Survival – AI and endless online noise threaten to make everything
look and sound the same. Without a distinct brand story communicating your Positioning, Price, and Promise, your offer won’t get the attention or the sales it deserves.
Long-Term Advantage – When customers love how your offer looks and feels, they keep coming back and recommending you to others. That kind of brand loyalty is priceless in a world overflowing with “me too” solutions.
Simply put, if you’re not memorable, you’re replaceable.
By building a strategic offer brand identity, you’re creating the moat your business needs to thrive (and profit) in an AI-saturated landscape.
Without it, your offer doesn’t stand a chance.
After teaching Offer strategy and branding in lots of coaching and courses, we decided to curate the best of the best around Brand Identity and put it in a no-nonsense, get-it-done-right program.
That’s why we’re so excited to introduce:
Transform Your Next Offer With An Unforgettable, High-Value Brand Identity
Stand Out • Command Top Dollar • Be Irreplaceable In An AI-Saturated World
Confidently name their digital product in a way that grabs attention and instantly positions it as the perfect solution.
Curate the perfect color palette, fonts, and visuals that reflect the true value and transformation of their offer.
Visually differentiate each offer in their product suite without creating brand confusion.
Stand out in crowded markets and get customers to pay the price you want to charge.
You’ll not only learn each step as you build it, but also have direct access to the frameworks, Q&A, and behind-the-scenes insights we use for our own high-converting offer brands.
What You Can Expect With Offer Brand
AVAILABLE IMMEDIATELY
Module 0: THE STATE OF THE BRAND
Why Your Offer Needs Its Own Brand Identity
Discover the hidden cost of using your same company branding for everything
See real-world examples of how strategic brand design lifts conversion rates
The elements of a strong offer brand identity
AVAILABLE IMMEDIATELY
Module 1: Getting Your Offer Right
Creating Your Offer Brief – Clarify the who, what, and why behind your offer.
Stacking Your Value – Use our signature method to organize your deliverables so they practically sell themselves.
Learn how to map out your positioning, price point, and promise so your visuals match your value
AVAILABLE IMMEDIATELY
Module 2: Naming For Impact
Find a Name That Sells – Explore domains and brainstorm out word webs.
Position/Promise – Align the name to your unique transformation so you stand out.
Naming Hacks – Avoid cringe or forgettable names. Instead, craft a name that “clicks” with your market.
AVAILABLE IMMEDIATELY
Module 3: Build Your Brand Identity
Designing Your Offer Logo – Even if you’re not a designer.
Choosing Colors & Fonts That Command Premium Pricing – Trust us, color psychology is real.
Distinction from Your Main Brand – Stay complementary but carve out a unique identity for this offer.
Pro Design Principles, Simplified – No more aimless “that looks cute” decisions. Make each choice on purpose.
AVAILABLE IMMEDIATELY
Module 4: Your Offer Brand Played Out
Implementing Across Touchpoints – Sales pages, launch graphics, webinar slides.
Building Trust Through Consistency – How to use cohesive visuals to gain
instant credibility.
High-Converting Launch Materials – From your social teasers to your email banners, everything ties into your brand story.
And yes, we’re giving you the extra resources to really nail your brand identity. That’s why we’re sweetening the pot with:
Bonus #1
Getting Your Offer Right
Value $37
Our quick-fix guide to polishing up any offer that’s feeling “off.” A perfect companion for finalizing the pieces of your offer.
Bonus #2
SWIPES & TEMPLATES
Value $497
Don’t start with a blank page. Everything we teach will come with a shortcut template you can use!
Bonus #3
DEALING WITH DOMAIN DRAMA
Value $97
Struggling to score the perfect domain? This mini-class helps you navigate domain availability, alternative domain endings, and creative naming solutions.
Bonus #4
ALL THE CHATTYG GPTS
Value $97
We've built all the bots to go along with the training. Use them as training wheels to help get you unstuck fast!
Module 0: The State of Your Brand VALUE $197.00
Module 1: Getting Your Offer Right VALUE $197.00
Module 2: Naming For Impact VALUE $197.00
Module 3: Build Your Brand Identity VALUE $197.00
Module 4: Your Offer Brand Played Out VALUE $197.00
BONUS: Offer Cure®VALUE $37.00
BONUS: Brand Identity TemplatesVALUE $497.00
BONUS: Domain Drama WorkshopVALUE $97.00
BONUS: Offer Brand GPT RobotsVALUE $97.00
Total Value = $5,516.00
Regular Price = $297.00
Today's Price = Only $247
Lynn R.
"I just want to thank you. I've worked through this step-by-step (wow what an in-depth and intense process!) and I launched on Monday. Today I got my first buy (directly after sending the first launch email). I nearly fell off my chair when the notification came through!!
The whole process is such high quality training, it covers everything, it really is the whole kit and caboodle!
Thank you to you and Julie for this!"
Amanda F.
"Wow! I am so happy with the funnel and product I've made. Being a part of Funnel Gorgeous and having so much support made this possible for me, I am so glad I didn't give up!
I feel really proud of my work and feel a lot of ease knowing I can do this again and again (much more quickly).
Thank you, Funnel Gorgeous team, I really appreciate your support."
Michelle S.
"Yesterday I reworked my offer to the new version with your guidance and the GPT you built for us. This has been a sticking point of mine that's held me back for over a year.
The GPT you made was phenomenal! I actually feel confident about this offer now.
And I feel confident about moving forward with my ads for this offer. Thank you so much!!!"
Five Superpowers of a Brand Identity
No Hesitation – When your visuals align perfectly with your price point, buyers are willing and excited to pay.
Buy & Share – You’ll stand out in a sea of sameness, with customers that buy and then talk about you to others.
Customer loyalty – Folks will choose you over other brands (even if they are new and shiny) because of trust and identity.
Faster “Yes” Decisions – Prospects will quickly grasp the value of your offer, making that purchase decision a no-brainer.
Competitive Advantage – Less stress about how the new next thing or some AI tool is going to wipe you off the map.
Our “Create It or Get Your Money Back” Guarantee
We have a simple hypothesis: By enrolling in Offer Brand, you’ll walk away with a complete, cohesive, and confidence-boosting brand for your next offer. If you dive into our materials, put forth genuine effort, and still find that you can’t piece together a brand that feels right, we’ll happily give you a full refund within 14 days of purchase.
Just send us an email at [email protected] with your notes and we’ll return your investment, no hard feelings.
Jennifer K.
"I HAVE A REAL, ACTUAL PRODUCT. With a NAME. And PRICING. And people interested in buying. ME. I DID THIS."
Alyssa S.
"Not gonna lie, I almost rage-quit halfway through because
decisions are hard...
but wow, I finally feel like I know what I’m doing."
Kim H.
"Also, if past me could see this, she’d be ugly crying and possibly raising my prices. THANK YOU Julie & Cathy!"
Module 0: The State of Your Brand VALUE $197.00
Module 1: Getting Your Offer Right VALUE $197.00
Module 2: Naming For Impact VALUE $197.00
Module 3: Build Your Brand Identity VALUE $197.00
Module 4: Your Offer Brand Played Out VALUE $197.00
BONUS: Offer Cure®VALUE $37.00
BONUS: Brand Identity TemplatesVALUE $497.00
BONUS: Domain Drama WorkshopVALUE $97.00
BONUS: Offer Brand GPT RobotsVALUE $97.00
Total Value = $5,516.00
Regular Price = $297.00
Today's Price = Only $247
Kimberley S.
"I'm so amazed at the GPT Julie built! This is a SUPER helpful tool!
I got my entire offer done in a week!
Janeen W.
"I definitely couldn't have done this on my own, so I want to say THANK YOU THANK YOU team FG and I will be back!"
Julie R.
"After an entire year of “I should really fix my offer” on repeat in my head, I finally sat down, used the GPT, followed the process, and OMG. I HAVE AN AMAZING OFFER."
Burning Qs You Might Have Before Buying Offer Brand
What kind of businesses are Offer Brands meant for?
Any business that sells digital products, courses, coaching programs, or service-based offers! Whether you're launching your first course or scaling your signature program, Offer Brand helps you create a distinct visual identity that matches your price point and positioning. We've seen everyone from course creators to consultants use these strategies to make their offers unforgettable in an increasingly crowded market.
I already have a company brand - isn't that enough?
Here's the truth: using your company branding for everything is like wearing a business suit to the beach. Each offer needs its own personality to stand out! In Offer Brand, you'll learn how to create distinct offer identities that complement (not compete with) your main brand. This is especially crucial in 2025's AI-saturated market where being memorable is your only real moat against competition.
I'm not a designer - will I be able to implement what I learn?
Absolutely! We've specifically designed this course for non-designers. Instead of drowning you in complex design theory, we give you practical shortcuts, templates, and tools that make implementation a breeze. Plus, you'll learn the psychology behind design choices - why certain colors command premium prices and which fonts build instant trust. No more random "that looks cute" decisions!
How is Offer Brand different from other branding courses?
Not even close! While we do cover visual elements, Offer Brand is fundamentally about strategically communicating your offer's Position, Price, and Promise. You'll learn our proven system for naming your offer (one of the most permanent branding decisions you'll make!), creating memorable brand visuals and building trust through visual consistency. Plus, we'll show you how to future-proof your brand against AI competition - something most traditional branding courses completely miss.
What's the time commitment? I'm already super busy!
Offer Brand is specifically designed as a shortcut system for entrepreneurs who need their offer to stand out NOW. While other courses get lost in theory, we focus on the strategic blend of positioning, price, and promise. Plus, you get our proven frameworks, templates, and tools to fast-track implementation. No fluff, just the exact steps you need to transform your offer from forgettable to irresistible! It's an evergreen format where you can move through the materials at your own pace, with lifetime access to all content and resources!
Eva D.
"This whole process was intense, but damn, it works. If you’re still tweaking and second-guessing, JUST LAUNCH IT. People will actually buy."
Marco S.
"Julie, this course is really awesome and I have to congratulate you for your great job and all your teachings. Thank you so much. Appreciate it!"
Tracey D.
Such GREAT training on an offer development process in addition to lead building! Thank you Julie and Cathy!!
Module 0: The State of Your Brand VALUE $197.00
Module 1: Getting Your Offer Right VALUE $197.00
Module 2: Naming For Impact VALUE $197.00
Module 3: Build Your Brand Identity VALUE $197.00
Module 4: Your Offer Brand Played Out VALUE $197.00
BONUS: Offer Cure®VALUE $37.00
BONUS: Brand Identity TemplatesVALUE $497.00
BONUS: Domain Drama WorkshopVALUE $97.00
BONUS: Offer Brand GPT RobotsVALUE $97.00
Total Value = $5,516.00
Regular Price = $297.00
Today's Price = Only $247
It’s time to elevate your offer beyond “just another digital product” status.
No more fumbling through random templates hoping they match your price point.
No more feeling stuck on a name that doesn’t do your course justice.
No more second-guessing how your visuals align with your offer’s promise.
Join us in Offer Brand, and let’s design something you and your audience will truly love.
xx, Cathy + Julie
